![]() ![]() By presenting your contact details this way, you ensure that the recipient naturally processes the most important information first. For example, you can use the following formula for email signatures: name > title > address > phone number > email > website > social media accounts. The information is gradually aligned by its importance as you go down. The visual hierarchy is like a pyramid - with the most important elements at the top (conveyed in larger fonts). It is the process of organizing and prioritizing content or images so that it gradually draws attention to the most important part of the piece of content and makes it easy to read information. ![]() To highlight the essential parts of your email footer, make sure you do the following:ĭo you know what a visual hierarchy pyramid is? Creating a visual hierarchy is important for directing readers’ attention. Use visual gradation to highlight important information If your organization has a particular font style for marketing materials, consider using it in your email footer to keep everything consistent.Ģ. Instead, go for something clean, elegant, and simple. If you use more than that, you risk distracting the reader.
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